A website is one of the greatest tools available today to find customers, regardless of what you are offering as a business. Unfortunately, a large percentage of the population also knows this fact, meaning that thousands of new websites are created every day.

How do you stand out above all the noise on the Internet? How do you make sure potential customers are visiting your website and are impressed by what they discover? Here are seven awesome strategies to create a successful website and turn visitors into loyal customers.

1. Compelling Headlines

Headlines are an extremely important element of a website as they are a window to the rest of the content. A compelling headline gives readers a sneak peak into what you have to offer. If done successfully headlines will spark interest and create intrigue, inspiring people to continue reading. In the wise words of David Ogilvy, also known as the father of advertising: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  

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If you take the time to craft successful headlines it will increase engagement on your website and potentially lead to increased product or service conversions. Spending time and energy on your headlines is a wise investment.

2. Build an Email List

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A large number of people visit websites and never return. Let’s call them one-timers. The goal is to get people returning to your website. How do you do this? Build an email list! A list is vital when it comes to succeeding online. By capturing emails you can start to create a relationship with those who are interested in what you have to offer. A tool that can be used to create an email list is an opt-in page, where readers have the option to join your list through a sign-up form.

In this age of information overload it’s important to offer something of value in return for someone’s personal email. Offering freebies such as video series, toolkits, workbooks or eBooks is a great way to entice readers to sign up to your list. Whatever the offer, it’s important to make sure it’s packed full of valuable information. People need to feel that handing over their email address will be beneficial for them now, and in the long run.

3. Strategic Follow-up Communication

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I know what you might be thinking: how come email follow-up comes in the conversation of website? Well, because of its critical importance.  We cannot have an effective website that converts without strategic email follow-up. The key is to build a relationship, build rapport, and there is no magic formula to make this happen overnight!

To build rapport you must continue to provide quality content to those on your email list on a regular basis. It will take time, but as you continue to provide value you will build trust with potential customers. This then increases their desire to do business with you. Once the relationship has developed people will be more open to offers that require them to hand over their hard earned cash!

4. Write Quality Content

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‘Content is king’ is a well-known phrase on the Internet today and as with most clichés, it’s popular because it’s true! You must provide excellent content on your website on a regular basis. Consistency is vital for success in the online world. The more quality content you create, the higher you will rank on Google, the more you will attract people to your website and the more you can entice those readers to sign-up to your email list.

5. Effective ‘Call to Action’

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If you don’t ask for things in life, you don’t get them. The same rule applies on the Internet. You have to create calls to action on your website that will encourage readers to take steps towards your end goal. Calls to action can include asking people to sign up to your email list, asking them to comment on your blog posts or asking them to join your pages on social media.

It’s important to make sure that any calls to action such as buttons, sign-up forms or wording within a blog post are clear to readers. Get creative with eye-grabbing colours, beautiful graphics and engaging copy. The goal is to grab the attention of your readers and compel them to take action. Here is an insightful read if you want to improve your call to action:  10 techniques for an effective call to action

6. Focus on Attracting More Targeted Visitors

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There are strategies for promotion that have stood the test of time and as a result continue to remain popular. One of these strategies is advertising. Now don’t panic just yet, it doesn’t necessarily require you to dig deep into your pocket and spend bucket loads of your hard earned cash.

Thanks to social media you can now advertise relatively cheaply, while targeting an extremely specific demographic. Social networking websites such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are some of the best mediums to advertise on and offer your products or services.

Advertising isn’t the only way to attract visitors to your website. Other strategies can include video marketing, info graphics (which are extremely popular at the moment) or blogging. There are many different avenues you can pursue to attract visitors, but it’s important to do your research before diving in headfirst. Put in the work to discover which strategy will be best suited to your target market. It will pay off in the long run.

 7. Design & Usability Factor

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How often do you land on websites and leave frustrated because you can’t find the information you need? Or may be you didn’t like the look of it at all? Unfortunately this is all too common, that’s why it’s super important to make sure your website looks good with great design and it is user friendly. We all understand good design right?

So,what does user-friendly mean? It means that when visitors come to your website they can easily navigate their way around and quickly find the information they desire. If your website is difficult to navigate it will be extremely hard to turn visitors into loyal customers.

A clear design, quality writing and cleverly placed sign-up forms are all important elements to address to make sure your website is user friendly. There you have it, seven awesome strategies for creating a successful website that will stand out, attract readers and turn them into loyal customers.

A website is an excellent tool. If used correctly it can generate plenty of customers for your business. Implement these great strategies and you’ll be on your way to boosting your sales.

 

So to help you solve this problem let me share 3 key questions that you need to answer in your design, strategic thinking and usability:

a) What key message we want to communicate with our audience? Is it about us or them?

Important Tip: Your prospects do not care how great your brand, product or service is until they feel that you care about them. If your website is ‘me, me, me’ make sure you turn this around completely and talk about them first, e.g. how they can benefit.

b) Is it clear right from the start what exactly your brand (or business) is about?  

Important Note: Do a 3 second test. Send your website to your prospects or email list and ask them if they understood exactly what you go in the first 3 seconds. Collect their feedback as to how to improve it.  

c) What do we want the visitors to do next?  

Important Note: Your website should be driven by strategy and design should support execution, and not other way around. So always think what you want them to do next.  

 

Want rapid improvement in your marketing? The strategies in this article are just the tip of the iceberg when it comes to creating a successful online marketing strategy. Are you looking for ways to make your business more influential and profitable? Click here to find out how you can take advantage of our marketing expertise.

 

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